Our Story

Wealth manager turned entrepreneur and digitalisation evangelist, Keith Tan’s passion for good coffee and technology kicked off Crown Coffee’s meteoric journey in 2016.

Keith quickly recognised the service experience in his humble start-up that could be enriched by adopting industry-disrupting technology. Crown Coffee swiftly evolved into a smart IoT cafe, where technology and customers interface seamlessly for quality coffee and an amazing experience.

Leveraging on robotics, artificial intelligence and data analytics, Keith started Crown Digital with a renewed focus to digitalise and empower traditional businesses, while putting a great cup of coffee in every hand, perfectly and easily.

We Dare Big, We Dream Big

We thrive for purpose and meaning. Always thinking of better ways to drive impact.

Meet The Team

Keith Tan

CEO / Founder

Hanim Abdul Rahman

Head of People and Culture 

Giri Bommisetty 

Software Development Lead

Tricia Tng

Snr Accounts and Admin Manager

Gideon Sim

Snr Business Development Manager 


Snr Industrial Product Designer

Boon Kiat

Lead Front-End Developer


Business Analyst


Development Team Lead

Bao Xia 

Graphic Designer


Marketing and Events Coordinator