The Problem
The global food service industry is facing an unprecedented crisis. Labor shortages and rising costs are making it increasingly difficult for businesses to operate efficiently whilst continuing to deliver exceptional customer experiences.
Automation is no longer a luxury; it is a requirement for survival.
However, the uptake of robots in the food service industry has been inhibited by their inability to emulate human interaction- until now.
Introducing Ella
Introducing Ella: The pride of Crown Digital and the future of the F&B industry. With her Generative AI capabilities, Ella doesn’t just automate; she sees, listens and understands, remembering preferences and handling special requests just as a person would to deliver a seamless, personalised experience.
The fusion of precision robotics and cognisant AI, Physical AI will be instrumental to the inevitable adoption of robots in food service. With Ella, we are unlocking the future.
Our Dream
Our dream is to become the backbone of the global food service industry, enabling the integration of robotics through our state of the art operating system. Ella will become synonymous with efficiently, lower costs, reduced labor gaps, and exceptional customer experiences.
We aren’t just building robots. We are redefining food service.
The future of food service is integrated. The future of food service is intelligent. The future of food service is Ella.
Our Vision
To revolutionize the global food service industry through Physical AI, creating a future where intelligent robotics and AI enhance every human experience- from coffee to cuisine.
Our Mission
To lead the transformation of food service by building the world’s first agentic AI-powered automation platform- seamlessly integrating robotics, AI, and human-centric design to deliver unparalleled speed, quality, and personalization at scale.
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