Ella, The World’s Most Efficient Barista | Artisanal Coffee Made Accessible

The world's most efficient barista

With the unique ability to serve over 1000 cups of specialty coffee in a day without breaks and with precision and consistency, Ella is changing how businesses and consumers optimise time and costs, without compromising on quality coffee.

Invest in Crown

Our Investors and Partners

Heliconia Capital is a wholly owned subsidiary of Temasek Holdings that focuses on growth-oriented companies

Real Tech Holdings is an R&D-based innovative technology that specializes in social implementation.

The East Japan Railway Company is a major passenger railway company in Japan and is the largest of the seven Japan Railways Group companies.

Stellar Lifestyle is the largest managing agent of retail and advertising spaces in Singapore’s rail network.

Intel is an industry leader, creating world-changing technology that enables global progress and enriches lives

Particle X accelerates the growth rate of tech startups focused on the domains of Big Data, Artificial Intelligence (AI), Internet of Things (IoT), Blockchain, Robotics and others

Corning is a global-leading innovator in materials science, with 170 years of life-changing inventions and category-defining products

In the Press

Stellar Lifestyle, Crown Digital to bring robot barista ELLA to 30 MRT stations for commuters

Ella serving gourmet coffee to some 30 MRT stations across Singapore by the end of 2022.

Ella is heading to Tokyo

Crown Digital will deploy 2 Ella for test marketing in two station of JR East

Introducing ELLA, Singapore’s first fully autonomous robotic barista

An unmanned, contactless café experience that serves barista - quality coffee and engage the senses is no longer a thing of the future

Our Business Model

Crown Digital has carved out the white market for the coffee industry -

Grab & Go Gourmet Coffee for Commuters.

Business To Customer(B2C)

Target Audience
- Commuters

Locations
- Transport Hubs
- Malls
- Airports

Revenue Model
- Fully Own and Operate by Crown Digital.
  100% Cups Sales

Business To Business(B2B)

Target Audience
- Corporate Facilities Manager

Locations
- Corporate Offices
- Institutions
- Places of Interest

Revenue Model
- Monthly lease
- Monthly Software and Maintenance fees
- Daily fulfilment billed on a monthly basis
- Monthly coffee consumption charges

Rethinking the Coffee Retail Model

Automation is Consistency

Autonomous Robotic Barista; quality is always the same
Small & Modular, adaptable to spaces
Best in class beans-to-cup coffee

Digitalised Experience is Unforgettable

Contactless; remote ordering via Mobile App
Remote payment; app is integrated with e-wallet
Digitalised customer touchpoints; TOLED screen keeps waiting customers engaged

Credibility is Operational Excellence

LTA approved for public spaces
AI vision installed to ensure public safety
Smart supply-chain for 24/7 operability

ELLA's Characteristics

Good Coffee 24/7

Tireless: Serves quality coffee efficiently any time of the day

Consistency: Automation allows for strict quality control.

Optimised Cost Structure

Small Footprint: 2.8m x 1.5m (low rental rate)
Fully Unmanned: Cost-savings
Plug & Play: Zero Set-up Cost

Loyal Customers

Convenient: Reduced waiting time, order while on-the-go
Engaging: Interactive Content on Transparent OLED keeps her customers entertained
High CLTVL Low CAC2: Payback by First Purchase

World-Class Operations

High Throughput: 200 cups an hour
Smart Supply Chain
Cloud based Monitoring and learning
24/7 Operation