Most companies that talk about Physical AI have one product. We have four, in their sixth year of commercial operation. The portfolio isn’t a list. It’s a system, designed to be stitched together for each customer, each environment, and each kind of brand.
For decades, the café format was a single design: one cashier, one barista, one queue. The hybrid kiosk is something different. A staffed coffee experience where the human host welcomes, serves, and builds the relationship, while Ella handles every cup with the consistency a human hand can’t hold across a 12-hour shift.
This is the relationship layer of the Retail 2.0 portfolio. The format where a coffee brand is felt, lived, and made memorable. The format that earns the customer for a lifetime.
The fully autonomous Ella unit fits into 8 to 15 square metres. No host. No staffing. Just a robot, an app, and a customer who walks up at 7am or 11pm and gets a flat white that tastes the way the city’s best independent café would pull it.
This is the form factor that has been in commercial operation since 2018, across enterprise offices, transit networks, healthcare campuses, hotel club lounges, and high-traffic public environments. Six years of cups. Six years of refinements. Six years of trust earned with serious clients.
A road-ready Ella deployment, designed for conferences, brand activations, product launches, festivals, and public spaces. We bring the moment to your venue, operate it for the duration, and take it away when you are done. Set up in hours.
For sponsors, this is the activation that gets photographed. For event organisers, it is the coffee programme that scales to 500 attendees without a queue. For brands, it is a way to put your name in front of a captive audience for a moment they will remember.
A complete consumer commerce app. Order ahead, loyalty, payments, customer recognition, recommendations. It turns three different physical form factors into one consistent brand, one identity across the network.
For the customer, it is convenience: the morning flat white ordered from the train, ready to collect on arrival. For the brand, it is the relationship: every cup an identified customer, every preference remembered, every visit understood. The data that compounds across years.
Next-generation retail isn’t a single discipline; it’s the fusion of four, and getting them to behave as one is the actual job. A coffee company knows beans and milk. A robotics company knows arms and sensors. A hospitality company knows guests. A consumer brand knows loyalty and the app. There aren’t many companies trying to do all four under one roof. We’ve spent six years learning how.
Extraction chemistry, milk steaming, bean selection. The craft of a great cup, codified into a machine that pulls it the same way 200 times an hour.
A physical robot, a fleet of them, and the AI that lets each unit see, reason, and recover when something doesn’t go to plan. Built in-house, hardened in production.
The host who welcomes. The team who maintains. The service standards that make a transaction feel like something else.
The interface, the menu, the voice, the app, the cup the customer carries away. The layer that turns a service into something a customer wants to come back to.
